Big News, New Yorkers! AI Ads Get a Label

Hey everyone! Ever wondered if that person in an ad was real or AI? Well, in New York, you're about to get some clarity! A new rule now mandates that advertisements featuring 'synthetic performers'—that's AI-generated folks—must be clearly labeled. This is a pretty big step for transparency in the digital age, helping consumers know exactly what they're seeing. It ensures that advertisers are upfront about using artificial intelligence to create their talent. It’s all about keeping things honest and ensuring we can distinguish between human and machine creations in the ads we see daily. Want to dive deeper into this fascinating development? You can read more about New York's pioneering AI transparency efforts in advertising here.

This article is sponsored by AltShift

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